Our Business

A fresh approach to food supply that combines the skills of the best growers, with the focus and retail expertise to deliver the consumers exacting requirements and a fulfilling shopping experience.

Fresh Approach works in direct retail, food service and wholesale to offer both the customer and the grower the best route to market. Our strategy offers our customers flexible supply solutions backed by our marketing and development team. Through this we can add value throughout the supply chain.

We have established deep rooted relationships throughout all spheres of fresh food. We specialise in fresh produce, juice and nectars. We currently market produce from over 5000 acres. Our world wide procurement base is committed to meeting our exacting requirements, providing year round continuity for our key products.

Our sound financial base and business structure delivers growth, enabling us to reinvest in source development, offering new products and brand development.

We pride ourselves on fully understanding each customer's unique demands and tailor our service to exceed expectations, adding value to their business.

Supply by design